Most likely you’ve seen cell phone “short codes” on big media brands like Indian Idol create text message-based voting campaigns. You know, text a message to this 5 or so digit mobile code and get some stuff you really want. But more organizations and communities are turning to short codes with the help of startups. And most of the companies are using short codes to power their services.

Do you need one? If you want to market or promote something to mobile users, manage mobile communications to members of a group or organization, or get cell phone users to access your service — then, maybe.

It is an innovative approach to increase returns at low cost for your organisation and can also help enhance and differentiate your brand. It is highly personalised, interactive and has an immediate impact.

Pull based servicesoffered to mobile user over a shortcode are called Pull based services.This services are invoked when mobile users sends a keyword to shortcode and the VoiceGate server responds appropriately

Push Based services can be utilized by Enterprises to send Alerts/information to its customer base. VoiceGate provides SMS Push API’s to support this task. The same needs to be integrated by clients within their applications.

1. If you want to communicate or market to your customers.
2. If you want to send individualised group messages such as promotions or bulk SMS alerts
3. If you want to communicate about customer business transactions then, Push based services are the best options